Our Brand

Our brand is rooted in our vision to deliver an excellent patient care experience. It is built on our values of compassion, accountability, respect, innovation and collaboration; these are the values expressed by our patients and community.

The heart shape is representative of our caring and compassionate approach to everything we do. Two stylized figures make up the heart showing the close relationship of caregiver and patient enabling the patient's participation in decisions about their care to promote healing and recovery. The logo has a sense of motion representing continuous action and effort in promoting the delivery of safe, efficient, and values-driven health care services. The blue and green colours were chosen for their representation of growth, progress, and positive energy.